Primark Spring/Summer 2014 Collection: First Look

Good afternoon you saucy wenches! People who have been reading us for a while might remember a post that we did back in July on Primark’s A/W 2013 Collection. For those who don’t remember or have more important things to do with their lives than read back, I basically ripped into the whole collection and claimed that I would never ever ev-uh be seen dead in the array of PVC, tartan and gaudy gemstones that the autumn/winter collection was offering.

Fast forward a few months, the post remains one of our most read blog posts ever and it turns out that I’m a big fat liar. I eventually came to love nearly all the trends and pieces that I slammed upon first seeing (except for kitten heels, I never went quite that far into the dark side). When I saw that the initial images of Primark’s Spring/Summer ’14 collection had been released, then, I decided to approach them with a much more open mind.

And I have to say, I’m feeling pretty positive about the coming season!
The Primark S/S14 collection seems to feature a lot of bold colours, prints and shapes. I’m convinced that this daisy dress with its cute Peter Pan collar will become one of those sell-out Primark pieces, just like the collared tartan dress was this season.  Trousers also look set to remain big news, and of course my wardrobe’s crying out for another garish pair just like this. The mixed print makes them really fun while the paneling should help keep them pretty flattering (or so my thighs are hoping). I’m delighted to also see a few more co-ords dotted around next season; this jacket and short combo will work amazingly both separately or together. The subtle floral keeps it from looking too overpowering, and I’d quite like to swish about work wearing this.

It seems as if S/S 2014 will see Primark finally get on the skort trend! I think this is frankly superb news; I’ve always been put off buying any of the cheap skorts online simply because I have no idea how flattering they would be on my shape. Primark bringing out affordable versions is therefore the perfect way for unsure people like myself to experiment with the look. Baby pink features quite a lot in the collection, which I do think works quite nicely in some pieces – this skirt, for example, will look pretty fit during the summer – but looks horrific in others (there’s a baby pink biker jacket that I just can’t bring myself to expose you to). Check also looks like it’s hanging around in S/S, though in a simpler version than the wintery tartan that we all grew to love (eventually, in my case).

The few accessories images that have been released have made me pretty excited. I still don’t really love big gemstone necklaces like this, but I’m addicted to gemstone rings so hopefully there are other statement pieces to go alongside this. In the shoe department we have little baby pink slipper shoes (top marks for cuteness, bottom marks for practicality) as well as clumpy mary-janes that will look perfect with some frilly ankle socks (thank goodness I invested in about eighty-three pairs this autumn). I am SO happy to see the holographic trend seeping in in the form of this bag – it’s not quite as nice as the ones I’ve seen in Topshop and River Island, but at half the price it’s still a welcome addition to the collection.

In general, the pictures from the Primark Spring/Summer 2014 collection look pretty promising. It seems that some key trends are going to be catered for in a wearable and affordable way. I’m definitely looking forward to seeing more pieces and will be sure to throw my opinions on them in your faces as soon as I spot them. All of these images were nabbed from Look so you can peruse the whole range of images there if you so desire.

What do you all think of this collection? 

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