I’ve got a bit of an earth-shattering confession to make: I kind of haven’t been loving Primark over the last six months. Whether it’s because I just haven’t been particularly inspired by fashion in general over the AW15 season, or because I’ve slightly grown out of the ‘this is £8 and therefore I must buy it’ mentality, I’m not sure; but I definitely haven’t been Primark haulin’ like I used to. However, the Primark SS16 collection is now upon us, and I’m thinking that this season could potentially reignite some flames of lurve.
At the Primark SS16 press day back in November, the womenswear design manager, Sam Chilton, outlined the 3 main trends for the collection. First there was ‘Humble & Laundered’, with lots of oversized, striped, neutral toned pieces. Then ‘Sheer Romance, with romantic lace and floral prints (I know what you’re thinking: “Floral for spring? Groundbreaking” but c’mon, you can’t go wrong really.) Finally, ‘Road to Morocco’ is all about embellishment, fringing and plenty of denim pieces.
Treat your eyes to some of my favourite pieces below:
While I’m not completely blown away, I do like the general feel of the collection and definitely hope to pick up some of these key pieces. Of course I’m all over the largely monochrome and neutral colour palette, and I also like the simplicity, and how easy-to-wear everything looks. You can see more from the Primark SS16 Collection on InStyle here.
What do you think of the Spring/Summer 2016 offering from Primark? Let me know in the comments!
I used to get so many things from Primark, just because they were cheap 🙂 Actually I’m not blown away with this collection, they used to come up with better things before.
Ela BellaWorld
I’ve definitely been more excited by past seasons, I agree! But no doubt I’ll still end up throwing a fair bit in my basket over the coming months 😉 xx
ugh, those pieces look so gorgeous! definitely have to go to primark veeeeeeeery soon 🙂
x Lilli | http://www.LilliFerreira.com
Let me know what you pick up if you do, need some more inspo haha 🙂 xx
I agree with you in the several months I haven’t been particularly crazy about Primark. Don’t get me wrong there have still been a few pieces I’ve bought and loved, but not nearly as much interests me as it used to. I think your selections here look great though and I do quite like the striped jumpsuit you’ve included. I’m so ready for the spring to finally start. Great post! Katie xx
http://www.thestyleblossom.com
Same, I’ve got a couple of bits but I used to spend so much in there each month without fail! xx
I haven’t been in Primark for ages but I LOVE the look of their new collections, it all looks lovely and reminds me a lot of topshop. Thanks for sharing lovely xxx
http://www.kirstyjennifer.com
Yesss, the jumpsuit is very Topshop I think! xx
I don’t think I’ve been to Primark is years now. I think I also grew of the “this is £8 I must purchase it” mentality when I realised not everything was of the best quality. These are definitely some cute pieces though especially the pink flower top!
http://sky.lish.co.uk
Glad it’s not just me! The flower top is adorable though 🙂 xx
OBSESSED with the stripy jumpsuit, need it in my life! I’m the same as you and haven’t been that keen on Primark recently but hopefully this is a sign of better things to come!
Helen x
That co-ord at the bottom is right up my street! I agree with you though, I rarely find anything other than tights and tanning mitts in my local store, but your picks are lovely so fingers crossed it will continue!
Jess, hi freckles xo
I think that’s my favourite too! 🙂 xx
I haven’t shopped in Primark in ages. I feel like they have been slacking lately with their pieces. I usually just find the odd thing here and there. Hopefully they pick things up soon as I do miss a good Primark shop!
Jasmine x
http://www.jasminesimone.co.uk