There’s nothing more exciting than a new lip product, in my opinion. Whether it’s a new colour, new “technology” (paha) or even just new packaging, I am more excited by new things than is really strictly necessary. Yes, there may be horrible wars on and terrible people doing terrible things, but if we can’t get excited about new lip products then the world is an even more sad place to be.

SO, obviously I was more excited than an excited thing on legs when I saw that Rimmel had brought out another Apocolips product. I am a big fan of the original Apololips Lip Lacquer, and the Big Bang shade is a staple in my lipstick drawer. The new Apocolips products are the total opposite to the Lip Lacquer in that instead of high shine, they deliver a super matte finish.

Officially called Apocolips Matte Lip Velvet, these aim to deliver:

• Weightless colour with a velvety finish
• Colour that lasts for up to 8 hours
• Moisturising formula that increases lip moisture by 31% (very specific, I know)

So, it all sounds very promising and obviously, I totally bought into it all (I am easily convinced, particularly when Kate Moss is staring up at me). BUT, having used it a number of times since buying it last week, does it actually deliver?

Well, I would say…partially.

I was trying to describe to Claire this morning how it feels going onto my lips (ooo-er, creepy), and it is very odd. It really is weightless and it almost feels powdery when you put it on, but liquid at the same time. The only thing I can kind of compare it to feeling like is Maybelline’s Dream Matte Mousse – it’s really lightweight and barely feels like you’ve put anything on there at all. It’s actually really nice when compared with the Lip Lacquer, which can feel quite weighty when you wear it.

In terms of colour that lasts for 8 hours – I would say this is where the product falls down a little. I do have to reapply after 3-4 hours because it wears off a bit (as you would expect from eating, drinking and mouthing off at people). While I have no beef with reapplying, it’s the fact that it fades into a kind of scabby lipliner that irks me a little. I end up looking a bit mad, and with a face like mine, I don’t want to be giving anyone any more reason to think I am stark raving.

I was intrigued to see that they put a lot of emphasis on the moisturising aspect of this lippy, because I found it pretty impressive that it is such a ‘dry’ product in terms of feel, but doesn’t actually dry out your lips. Top marks on this front, Rimmel, I applaud you.

(I like looking really smug)

I bought my Apocolips Matte Lip Velvet in Orange-ology, which is a lovely bright reddy-orange shade. It is currently available in 5 shades, which you can have a nosey at here. At £6.49, it’s a pretty reasonable lip product in terms of price and I thoroughly recommend you give it a go and see what you think. Personally, I am in wuv.

If you’re keen for the new Rimmel Apocolips Matte Lip Velvet, but can’t be arsed to buy it yourself, we’re giving away Apocolips Matte Lip Velvet in Meteoric Matte in our Autumn/Winter Beauty Bundle Giveaway!